Items tagged with Ads
Do you hear that noise? It's the sound of stocks changing hands, and today that's good news for Twitter. Why? Twitter's stock is currently trading at around $52 per share, up nearly 6 percent since the opening bell, and that's after...
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It should come as no surprise to hear that Google, a search company, has morphed into an advertising company. And what marketers really, really covet is your location and buying habits, amongst other personal details that help them best...
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Up to now, viewability of kids’ Facebook accounts was set by default to “Friends of Friends”; now, those aged 13-17 start out with their audience set to “Friends” by default. However, they can also make their...
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One of the quirkiest aspects of the amazing success that many relatively new Internet tech companies enjoy is the fact that the free services don’t actually bring in a lot of cash, at least not compared to the scale of their popularity. Thus, inevitably, something has to give, and for...
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You know what they say: the truly powerful just let the haters do their thing, while the insecure worry about building up counter-arguments. Say what you will about the ongoing Microsoft vs. Google battle, but Microsoft sure seems to put...
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Your eyeballs are valuable commodities. No, we're not talking about scooping them out and selling them on the black market -- please don't do that -- but for advertisers, their goal is to get their goods and services in front of your face...
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When it comes to advertising, many companies are understandably picky about where their ads appear. That plug for a minivan makes sense in a mainstream magazine, but it’s a little odd if the same ad shows up near adult content. So...
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Emerging markets are called that for a reason, and Google has certainly had a hand in bringing a lot of said markets to the spotlight over the years. As the Internet expands into becoming a full-fledged force across the globe, Google...
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There was a scene in The Social Network in which actors portraying Mark Zuckerberg, Eduardo Saverin, and Sean Parker were discussing how to monetize Facebook. The talk inevitably turned to ads, something Zuckerberg supposedly was adamant against implementing at the risk of Facebook losing it's...
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In the world of consumer technology, it's pretty easy to spot the rivals. Apple doesn't exactly get along with Samsung. Microsoft doesn't exactly get along with Apple. Sony probably isn't best of friends with Nintendo. And in the search...
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We’ve all done it; you’re trying to navigate around an app or web page on your smartphone or other mobile device, and because of your meaty adult-sized fingers, you accidentally click an ad that kicks you out of whatever...
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Just because you can do something doesn’t mean you should...because someone might sue you over it. Lots of folks are excited about software or browser extensions that will block ads on websites, such as the add-on Adblock Plus, but it’s possible that ad blocking could incite a...
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At long last, Facebook has finally unveiled a new mobile ad platform for app developers to grow their business and "reach and re-engage their users," the social networking site announced on its developers page. For the time being, only a...
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Remember those awful Genius ads Apple began airing during the Olympics? Reactions to the ads were overwhelmingly negative and were somewhat surprising for a multi-billion dollar company known for more creative ad spots that typically focused on the product. These new ads did not, and instead...
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It doesn't matter if you're a Mac fanatic or if you're anti-Apple to the core, there's no denying the Cupertino company knows how to market and sell a product to the masses. Steve Jobs, if nothing else, created a consumer culture where iDevices are in such high demand, people will line up for...
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We suppose it was only a matter of time before Facebook started leveraging its massive database of user information and preferences to spread its advertising beyond the borders of the social network. The company noted quietly on its site...
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Hey, Windows users -- seeing ads in your Skype calls? Fret not, it isn't an unathorized version of the software; it's just a new twist on "free" VoIP calling. Skype has today announced the launch of Conversation Ads, finally, a way to make cash off of free calls. These new display ad units...
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Psst, you over there. Come closer. How would you like a brand new, never opened Kindle for $114? Yes, this is the third-generation Kindle, the letters are all in English, and no, it didn't fall off of a truck. What's that, you're still skeptical? Alright, there is a catch. In order to receive...
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Don't go hitting the panic button if you suddenly notice ads in your Gmail account, you're not the victim of a virus or any other malware looking to wreak havoc on your system. So what's going on? Apparently Google got the bright (and potentially lucrative) idea of testing out display ads in...
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NBC Universal pulled the plug on an a two-year-old advertising arrangement with Google, according to a Los Angeles Times report. The search giant had been selling ad space on NBC Universal's Syfy, Oxygen, MSNBC, Sleuth, and Chiller channels. "We're not currently contributing inventory into the...
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We've been good friends with the folks at Ars Technica for many years now. Not only does their fearless leader Ken Fisher, hail originally from the Boston area (which of course makes us a bit partial), where HotHardware also had its...
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Microsoft's Laptop Hunters ads are making an impact on the perception of Windows computers vs. Apple computers in terms of value, according to BrandIndex. That's been the key point in Microsoft's ads, that there are more choices and lower prices among Windows PCs. The data from BrandIndex...
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